A variety of visually different floor samples are presented online to consumers. Based on their individual verbal judgements of appreciation for visual surface characteristics, four distinct groups of floor surfaces were identified. This allows directing design and marketing efforts more precisely towards consumers’ expectations.
Read the full paper
Manuel A, Leonhart R, Broman O, Becker G 2016. How do consumers express their appreciation of wood surfaces? Norway spruce floors in Germany as an example. Ann. For. Sci.: 1-10. 10.1007/s13595-016-0558-1.