Willingness to pay for crop protection apps

Picture copyright Bonke et al.

Integrating smartphone apps into farmer’s decision process can facilitate sustainable crop protection. Scientists Bonke et al. studied the acceptance of crop protection apps from an economic perspective. Their results show that the large majority of German farmers are willing to pay for these apps and that, amongst others, the potential to reduce negative environmental effects and costs have a positive influence on this willingness to pay for such applications.

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