Viticulture carries on using the spraying of chemicals to control weeds and pathogens and their environmental impacts are clearly asserted. Moneyron et al. argue that the diversity of participants involved in viticulture contributes to this situation. This is mainly due to their differences in perspectives and practices, positions, knowledge, and reasoning. However, disagreements between participants may lead to the emergence of new practices, representing agronomic solutions designed for zero herbicide viticulture.