The eggplant shoot and fruit borer is a major damaging pest in Asia. Most farmers control this pest by spraying insecticides every week. Researchers Nahar et al. observed from a participatory study that such a chemical method of control was not effective. In contrast, the use of pheromone traps reduced yield losses by 20-30% and cost less than conventional practice. The adoption of alternative techniques, however, is constrained by farmers’ knowledge of insect biology and ecology, and therefore requires support to farmers.